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  "documentTitle": "Leading Online Shoppers Finish Line",
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      "text": "Our analysis of these six methods showed that offering them, as opposed to offering a guest checkout experience that lacks any accelerated payment method, can increase lower funnel conversion rates by upward of 50%.",
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      "text": "One key feature that can reduce the speed and efficiency of the checkout experience is the use of discount or coupon code fields. A notable majority of stores offer discount coupons as table stakes, yet coupon code fields can lower conversion rates by as much as 30%.",
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      "text": "Although each site is unique, another possible way to move customers through the checkout experience quickly is to streamline the path to checkout itself. In this specific use case, a simplified process can increase the number of checkouts that get started by upward of 18%.",
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      "text": "Today, fraud detection technologies are really good at what they do, running without user input and rarely letting fraudulent accounts through.",
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      "text": "Including a coupon field in a site that does not offer coupons will kill the conversion rate.",
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