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  "documentTitle": "Leading Online Shoppers Finish Line",
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      "text": "Carts that contain more than five to ten items tend to result in demonstrably higher conversion.",
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      "text": "Sources: Internal Shopify data; BCG analysis. Note: Because of rounding, not all bar chart segments add up to 100%.",
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      "text": "Basket Building: Basket building has also proven to be a key factor in conversion. Carts that contain more than five to ten items tend to result in demonstrably higher conversion.",
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      "text": "Checkout Experience: Another critical area for conversion rate is the checkout experience. Customers increasingly expect to be able to move through their checkout experience swiftly and easily.",
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      "text": "Exhibit 12 - Carts Containing More Than Six to Ten Items Result in Demonstrably Higher Conversion",
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