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  "documentTitle": "Leading Online Shoppers Finish Line",
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      "text": "Proportion of our data sample that includes an installed integration tagged with the category (%)",
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      "text": "Additional store revenue for stores that installed social media and user experience integrations (%)",
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      "text": "Additional store revenue for shops with only social media integrations (%)",
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      "text": "Additional store revenue for stores that installed social media and email marketing integrations (%)",
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      "text": "Sources: Internal Shopify data; BCG analysis.",
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      "text": "Exhibit 11 - Social Media Integrations Are More Effective When Paired with Email Marketing and User Experience Integrations",
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