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  "docSlug": "ad1696893486e413",
  "documentTitle": "Gen Z Attitudes Toward Higher Education",
  "authorId": "BCG",
  "authorName": "BCG",
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  "notes": "The slide uses a stepped bar chart to illustrate a funnel of student attrition.",
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      "kind": "callout",
      "text": "70%–80% of community college students intend to transfer to a four-year program . . . but only 30%–40% actually transfer . . . and only half of those complete a bachelor’s degree.",
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      "text": "transfer and graduation rate: 10%",
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      "kind": "source-note",
      "text": "Source: 2023 BCG/America Needs You proprietary web survey and analysis; National Student Clearinghouse Research Center, 2022–2023.",
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      "kind": "title",
      "text": "Only a fraction of community college students transfer to four-year colleges, and an even smaller percentage of those students successfully graduate",
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      "actionTitle": "Only a fraction of community college students transfer to four-year colleges, and an even smaller percentage of those students successfully graduate",
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      "evidence": "Loop opens with the most dramatic stat to seed tension for cohort splits",
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      "evidence": "Each step labelled with the % drop-off",
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      "name": "Color Strategy",
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      "evidence": "Green-to-beige fade visually reinforces the funnel collapse",
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      "evidence": "10% low-income graduation rate framed for impact",
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      "evidence": "Descending rectangles each smaller than the last visualize the transfer drop-off",
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