{
  "docId": "019dd923-5ca1-7489-b635-25818685fcb0",
  "docSlug": "ad1696893486e413",
  "documentTitle": "Gen Z Attitudes Toward Higher Education",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.91,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "key_takeaways",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 20,
  "notes": "The chart uses a diverging color palette to represent the spectrum of perceived value.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_100pct",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-25818685fcb0/3",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-25818685fcb0#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Of students surveyed, the majority (60%) saw a four-year degree as having a higher ROI compared with a community college degree.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6ba-970529d5dd34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "chart",
      "text": "STUDENT COMPARISON OF THE ROI OF DEGREES (% OF RESPONDENTS)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed8e0316-52b8-47eb-862f-be251828087a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.72,
        "y": 0.45
      },
      "kind": "legend",
      "text": "Community colleges more valuable; Community colleges slightly more valuable; Both hold the same value; Four-year colleges slightly more valuable; Four-year colleges more valuable",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9f83c3e-cf72-416e-a81d-d0a53ea748fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ROI perception: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6ba-988457b1cd5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Of students surveyed, the majority (60%) saw a four-year degree as having a higher ROI compared with a community college degree. The same holds true even for those students currently enrolled in an associate’s degree program, with 53% considering a four-year degree as slightly more or more valuable than a community college degree.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7b57a9f-a10d-435a-8427-a7beaa6c5aed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: 2023 BCG/America Needs You proprietary web survey and analysis; US Bureau of Labor Statistics, 2022. Question text: How would you compare the value or ROI of degrees from community colleges and four-year colleges?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd9ef187-02bd-43c2-97ab-90c5cd983913",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Gen Z students see the value of a four-year degree—and rightfully so. Graduates with bachelor’s degrees earn 42% more than those with associate’s degrees and experience a 19% lower unemployment rate.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eff4007e-3e41-4ce0-906d-b661416219bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Gen Z Students value four-year degrees more than available alternatives",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b25df4cf-002a-4c2c-83e6-2d3199fde60c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "ROI perception",
      "numberRaw": "60%",
      "numberKind": "percent",
      "actionTitle": "Gen Z Students value four-year degrees more than available alternatives",
      "calloutText": "Of students surveyed, the majority (60%) saw a four-year degree as having a higher ROI compared with a community college degree.",
      "numberScale": null,
      "numberValue": 60,
      "metricFamily": "margin_return",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a68-9fa70c7877ba",
      "evidence": "Loop opens by pairing four-year vs community-college perceptions",
      "confidence": 78
    },
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a68-a3d60dbda028",
      "evidence": "Sets context for the data-driven cohort comparison sequence",
      "confidence": 70
    },
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b39fa1c5-faa4-4431-b1e2-34af230542a4",
      "evidence": "legend: Community colleges more valuable; Community colleges slightly more valuable; Both hold the same value; Four-year colleges slightly more valuable; Four-year colleges more valuable",
      "confidence": 0.7
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-895c880ae0a0",
      "evidence": "Title states the insight: 'Gen Z Students value four-year degrees more than available alternatives'",
      "confidence": 90
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-95bc137bd8c2",
      "evidence": "Each segment labelled with percentage; legend on right",
      "confidence": 78
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-9158e84cefd9",
      "evidence": "100% stacked bars compare ROI perceptions across four cohorts",
      "confidence": 85
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-9917746ecb6f",
      "evidence": "Dark green = four-year favored, beige = community-college favored — sentiment encoded",
      "confidence": 80
    },
    {
      "name": "So What? Test",
      "slug": "so-what-test",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a68-8db859cd172d",
      "evidence": "Green sub-headline answers so-what: bachelor's earn 42% more, 19% lower unemployment",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87dc-6df61fdac56f",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Survey takeaways + ROI/enrollment/transfer/considerations data",
      "position": 1,
      "confidence": 85,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 4,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87dc-7811706ee41e",
      "arcName": "The Mountain",
      "arcSlug": "mountain",
      "beatName": "Setup & Stakes",
      "beatSlug": "mountain-setup-stakes",
      "evidence": "Stakes framed: Gen Z values 4-yr degree but enrollment splits",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019dd95a-088b-72c8-b7e4-262b6e7a72a4",
      "evidence": "p3 shows 60% see 4-yr ROI higher; p4 shows first-gen enroll in associates 43% vs continuing-gen 19%.",
      "position": 1,
      "objective": "Contrast Gen Z's stated valuation of four-year degrees with first-gen enrollment reality",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 80,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}