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      "text": "We corroborated and substantiated our findings through extensive, real-time transaction data gathered and analyzed on the purchase transactions of over 800,000 consumers in India (including about 200,000 e-shoppers), along with multiple industry reports and expert interviews. The data covered 35 product categories across 15 leading online platforms over a period of more than two years and was analyzed using more than 30 metrics to understand multiple consumer, category, brand, and platform characteristics.",
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