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  "documentTitle": "Ten Things E-Commerce India",
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      "text": "Whatever approaches they choose, they should move swiftly to keep pace with the evolving e-commerce world.",
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      "text": "Whatever approaches they choose, they should move swiftly to keep pace with the evolving e-commerce world. For each of the ten surprising trends that we found in Indian e-commerce, we identify more detailed implications and guidance for brands and e-tailers in Exhibit 16.",
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      "text": "We also recommend that companies extend their approach to online shopping channels across the end-to-end consumer purchasing journey. They can do so by using social media channels not only to discover and influence new customers, but also to sell their products. Likewise, they can use digital marketplaces not only to sell products, but also to build their brands. In addition, they should take advantage of new e-commerce models, such as livestreaming and group buying, while digitally reengaging with consumers post-purchase to deepen customer loyalty.",
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      "text": "Sources: BCG analysis.",
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      "text": "Exhibit 16 - The Implications of Unexpected Trends for Brands and E-tailers",
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