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  "documentTitle": "Ten Things E-Commerce India",
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  "notes": "Data sourced from BCG CCI Digital Influence Study 2013-2021.",
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      "text": "Consumer purchase intent (%): 76",
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      "text": "Livestreaming and Video Shopping. One increasingly popular Indian social-commerce option today provides content on a livestreaming and video-shopping platform that mimics real-world (nondigital) shopping in India...",
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      "kind": "paragraph",
      "text": "Group Buying. One growing Indian social-commerce player uses social media and messenger platforms to sell groceries and household essentials from lesser-known brands by allowing customers to form groups...",
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      "text": "Sources: BCG CCI Digital Influence Study 2013-2017, 2021 surveys (N = 10,000 to 20,000 each year, urban and rural coverage); BCG analysis.",
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      "text": "Exhibit 13 - New E-Commerce Models Are Accelerating Consumer Intentions to Buy Online",
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