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  "documentTitle": "Ten Things E-Commerce India",
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  "notes": "The chart compares 2018 vs 2021 for total responses, then breaks down by category for 2021.",
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      "text": "If companies can successfully address issues such as these, social commerce is likely to hit the upper end of our growth projections in 2025.",
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      "text": "Note: Among urban (metro to tier 3 cities), adult online shoppers. Appliances = TVs, washing machines, refrigerators, air conditioners, water purifiers, and small appliances. Furniture and décor = furniture, home décor, lighting, wires, switches, sockets, building materials, and paints. Electronics = desktops and laptops, tablets, PCs, and mobile accessories. Travel = air, train, and bus bookings and hotels. Mobile = mobile devices (not including mobile accessories). Beauty and personal care = skin and hair care, makeup, eye care, baby care, and personal care. Fashion = apparel, footwear, and accessories. Food and FMCG [fast-moving consumer goods] = fresh food, staples, packaged food and beverages, health and nutrition products, home care, and alcoholic beverages. Pharma = over-the-counter and prescription medicines. Insurance = travel, motor, health, and life insurance. Because of rounding, bar chart segment numbers may not add up to 100%.",
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      "text": "Sources: BCG CCI Digital Influence Study 2013–2017, 2021 surveys (N = 10,000 to 20,000 each year, urban and rural coverage); BCG analysis.",
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      "text": "If companies can successfully address issues such as these, social commerce is likely to hit the upper end of our growth projections in 2025. For example, the availability of bulk discounts and the opportunity to buy online from local stores or known entities would convince the majority of our respondents either to start buying online or to buy more online.",
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      "text": "Nonetheless, social media and chat do have some distinct downsides—such as a lack of professionalism, customers’ fears of being cheated, and the potential misuse of personal information—that inevitably arise in any channel operated by many small, disparate sellers.",
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      "text": "Exhibit 12 - The Fastest-Growing Online Purchase Channel Today Is Social Media and Chat",
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