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  "documentTitle": "Ten Things E-Commerce India",
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      "text": "Sources: BCG CCI Digital Influence Study 2013–2017, 2021 surveys; Note: Definitions of categories; Search sites include search engines, online blogs and forums, and comparison websites.",
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      "text": "The resulting amount of social commerce is high and climbing. It already accounts for $2 billion to $2.5 billion—or 3% to 5%—of 2021 online shopping in India. In comparison, Chinese and Southeast Asian social commerce are pegged at 15% to 20%...",
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      "text": "Social Media and Chat Are Small but Rapidly Growing Channels for Online Buying. Social media—from Facebook and Instagram to TikTok and YouTube—and chat apps such as WhatsApp and Facebook Messenger are becoming more digitally influential in India...",
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