{
  "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
  "docSlug": "5aab06bc32fa6944",
  "documentTitle": "Streaming Video Back to Future",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.91,
  "pageNumber": 9,
  "pageCount": 9,
  "prevPage": 8,
  "nextPage": null,
  "slideType": "diagnosis",
  "function": "diagnose",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The chart uses a line graph to visualize the relationship between SVOD subscription count and AVOD/FAST usage.",
  "elementsJson": [
    "headline_text",
    "line_chart",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/9",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.15,
        "y": 0.55
      },
      "kind": "callout",
      "text": "The percentages would likely be higher among those with fewer SVOD subscriptions if AVOD/FAST were replacing SVOD",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56c98ef4-e80d-4851-acb7-62c9ccd6e603",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Line chart showing % of SVOD subscribers using AVOD/FAST services vs number of SVOD subscriptions",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9416819e-5e1a-4540-bd30-675c3f47648b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "disclaimer",
      "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: AVOD = advertising-based video on demand; FAST = free advertising-supported TV; SVOD = subscription video on demand.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a37fd5b4-9beb-4347-89c9-bde90a4ecb4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "AVOD/FAST penetration: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a73d-4e1c192c2da4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "AVOD and FAST penetration does not correlate with the number of SVOD subscriptions, suggesting AVOD and FAST are not replacements for SVOD",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81eab9bd-b342-40cb-8403-5eff96ceccbe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "AVOD/FAST penetration",
      "numberRaw": "57%",
      "numberKind": "percent",
      "actionTitle": "AVOD and FAST penetration does not correlate with the number of SVOD subscriptions, suggesting AVOD and FAST are not replacements for SVOD",
      "calloutText": "The percentages would likely be higher among those with fewer SVOD subscriptions if AVOD/FAST were replacing SVOD",
      "numberScale": null,
      "numberValue": 57,
      "metricFamily": "share_penetration",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-a4515da5f287",
      "evidence": "Title states the conclusion: 'AVOD and FAST are not replacements for SVOD'",
      "confidence": 95
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-aaa76e10dbf8",
      "evidence": "In-chart callout 'higher among those with fewer SVOD subscriptions if replacing'",
      "confidence": 90
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-ae917ac544e0",
      "evidence": "Line chart used to show monotonic relationship across 1→8+ subs",
      "confidence": 75
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-b00dc9388b5d",
      "evidence": "Final slide distils the deck thesis into one sentence",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "diagnostic-test",
      "slug": null,
      "matchId": "2e7af910-c084-43bd-9076-79a247bd2fdd",
      "evidence": "The slide tests the hypothesis that AVOD/FAST are replacements for SVOD by looking for a negative correlation.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87e0-644afffcaeed",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Implications",
      "beatSlug": "onion-implications",
      "evidence": "AVOD/FAST do not replace SVOD; they are additive",
      "position": 5,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 9,
      "from": 8,
      "beatId": "019dd95a-0702-74a3-87e0-6cb696c67739",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Scheduled programming desired; AVOD/FAST is additive",
      "position": 2,
      "confidence": 45,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    },
    {
      "to": 9,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87e0-704c49e484c9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Implicit thesis: streaming heading back to broadcast model",
      "position": 3,
      "confidence": 45,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "019dd95a-088b-72c8-b7e7-76a140af607f",
      "evidence": "p8 users want scheduled programming, p9 AVOD/FAST does not correlate with SVOD subs — both point to additive, broadcast-like behaviour.",
      "position": 3,
      "objective": "Reveal the 'back to the future' insight: streaming converges with broadcast",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 70,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}