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  "docSlug": "5aab06bc32fa6944",
  "documentTitle": "Streaming Video Back to Future",
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      "text": "Penetration growth",
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      "text": "AVOD/FAST penetration: 44%",
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      "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: AVOD = advertising-based video on demand; FAST = free advertising-supported TV; SVOD = subscription video on demand.",
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      "text": "AVOD and FAST penetration has risen year over year, but the proportion of usage is flat",
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      "evidence": "Penetration rising vs usage flat — myth-busting tension setup",
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      "evidence": "Action title sets up the paradox: penetration up, usage proportion flat",
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      "evidence": "Green = AVOD/FAST share, gray = SVOD share",
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