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  "docSlug": "5aab06bc32fa6944",
  "documentTitle": "Streaming Video Back to Future",
  "authorId": "BCG",
  "authorName": "BCG",
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  "nDataPoints": 40,
  "notes": "The slide uses stacked bar charts to differentiate between two types of churn intent: 'using only to watch specific shows' vs 'intend to cancel'.",
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      "text": "Churn is increasing for most services outside the top five",
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      "kind": "disclaimer",
      "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: Bar totals are rounded and may not reflect the sum of rounded subtotals. SVOD = subscription video on demand.",
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      "kind": "title",
      "text": "Churn is about three times higher for smaller SVOD services than for the top five—and it's rising",
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