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  "documentTitle": "Streaming Video Back to Future",
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  "notes": "The chart segments services into 'The top five SVOD services', 'Contenders', and 'The long tail'. Growth is indicated by color-coded circles below each bar.",
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      "kind": "chart",
      "text": "Bar chart of SVOD penetration by service",
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      "kind": "disclaimer",
      "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: SVOD = subscription video on demand.",
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      "text": "2021–2022 change in penetration (percentage points): +6 or more, +3-5, +/-2",
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      "text": "Subscription penetration: 69",
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      "kind": "subtitle",
      "text": "% OF RESPONDENTS WITH A SUBSCRIPTION AMONG ALL RESPONDENTS",
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      "kind": "title",
      "text": "SVOD growth is in the second tier",
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      "evidence": "Light green = top five, dark green = contenders, gray = long tail",
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