{
  "docId": "019dd923-5ca1-7489-b635-1f0b40468dbb",
  "docSlug": "5aab06bc32fa6944",
  "documentTitle": "Streaming Video Back to Future",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.91,
  "pageNumber": 2,
  "pageCount": 9,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "SVOD = subscription video on demand.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "bar_chart_vertical",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-1f0b40468dbb/2",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-1f0b40468dbb#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Users added ~0.6 subscriptions to their collections...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a73c-8043b28108e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.68,
        "y": 0.215
      },
      "kind": "chart",
      "text": "...a trend seen across cohorts, not just among the heaviest users",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "125b42f1-f4bb-4218-b6e6-0766a635a02e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.04,
        "y": 0.215
      },
      "kind": "chart",
      "text": "The penetration of SVOD services is flat",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfa894fc-6635-49dd-8b60-497c597c4511",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.35,
        "y": 0.215
      },
      "kind": "chart",
      "text": "Users added ~0.6 subscriptions to their collections",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c694b46c-1d81-452c-9638-fe708bf75dd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "SVOD subscriptions per user: 3.7",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb8-762a-a73c-86f72b60a5f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.04,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Source: BCG Global Institute for the Future of Television Consumer Survey, 2022. Note: SVOD = subscription video on demand.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7926c6f6-73de-48d5-b144-ac9d3a02face",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.78,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "With a saturated market, people are using more SVOD services",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51f01c7f-2ecc-463f-846f-9219a8b96828",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "SVOD subscriptions per user",
      "numberRaw": "3.7",
      "numberKind": "plain",
      "actionTitle": "With a saturated market, people are using more SVOD services",
      "calloutText": "Users added ~0.6 subscriptions to their collections...",
      "numberScale": null,
      "numberValue": 3.7,
      "metricFamily": "other",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019dd95a-14f5-72a3-8b8c-46aba861b882",
      "evidence": "Action title gives the answer; charts below provide supporting evidence",
      "confidence": 75
    },
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-14f5-72a3-8b8c-438b8598bdcf",
      "evidence": "Three pieces of evidence (penetration, subs, cohort) build to segmentation pattern",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-363f7279b76d",
      "evidence": "Title states the insight: 'saturated market, people are using more SVOD services'",
      "confidence": 90
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-3d8cd0ccf72a",
      "evidence": "Gray = 2021, green = 2022 across all three panels",
      "confidence": 85
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-14f5-72a3-8b8c-3a2989875b4e",
      "evidence": "Three parallel YoY panels: penetration, avg subs, cohort split",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e0-5504eb5373a8",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Surface Observation",
      "beatSlug": "onion-surface-observation",
      "evidence": "Saturated SVOD market, 96% penetration flat YoY",
      "position": 1,
      "confidence": 60,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 7,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87e0-693770a8a6ef",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Survey data on SVOD penetration, churn, AVOD/FAST usage",
      "position": 1,
      "confidence": 45,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-088b-72c8-b7e7-6cf2386aacfd",
      "evidence": "p2 aggregate, p3 splits into top-five / contenders / long tail, p4 contrasts churn between the segments.",
      "position": 1,
      "objective": "Split the SVOD market by tier and surface differential growth/churn",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 75,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}