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  "documentTitle": "Ninety-Day Plan Data Digital Strategy",
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      "text": "These use cases forced the company to identify data assets that provided a competitive advantage and harmonize them to ensure their quality. The North Star project also specified requirements for the data platform and overall architecture.",
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      "text": "In another case, a global home furnishings retailer wanted to digitize the customer experience. The company started by defining its North Star. Its broad, common ambition was to implement a customer platform across multiple markets.",
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      "text": "Source: BCG analysis. Note: API = application programming interface.",
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      "text": "Exhibit 4 - Companies Should Strategically Sequence Architecture Initiatives",
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