{
  "docId": "019dd923-5ca1-7489-b635-0dd18b578782",
  "docSlug": "929939d4f7b6ca1f",
  "documentTitle": "Global Retail Banking 2022",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 25,
  "pageCount": 32,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a process flow diagram to illustrate how banks can support customers through their green transformation journey.",
  "elementsJson": [
    "paragraph",
    "headline_text",
    "process_diagram",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-0dd18b578782/25",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-0dd18b578782",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-0dd18b578782.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-0dd18b578782#slide-25",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A 20% ESG-related share in new retail banking revenues in the next five years, for example, would result in about a 10% share of total retail banking revenues—or about $300 billion 2025.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acba-7384-b6a8-0bba77f70cc6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.88,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "diagram",
      "text": "8-step customer journey process flow from information seeking to marketplace engagement.",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f80b2bfc-e92a-42be-98a4-e36384664cbe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "These market trends are gathering speed, driven by a combination of changing consumer demand and government policies. BCG has estimated that by 2026 electrified vehicles will account for more than half of light vehicles sold globally.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45e57512-0cea-4c1f-89a7-f5c19a623ded",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.42,
        "x": 0.51,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "More important than a debate over how quickly ESG shares will rise is the fact that— without question—the share of bank ESG products will increase and eventually replace almost all non-ESG business.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e498255c-5e38-4f50-b00c-dad43a93ce28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.06,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Source: BCG analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "294bc7ef-e627-4681-a3bf-9dd209f8371b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.88,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "title",
      "text": "Exhibit 14 - Banks Can Provide a Green “One-Stop Shop” Serving the Full Customer Journey",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "710520e8-589b-4b34-8100-a5b46c629132",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Causal Chain",
      "slug": "causal-chain",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-13ee-7068-9789-8b2e6a9f8b42",
      "evidence": "Arrowed flow connects customer info-need -> marketplace fulfilment",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9789-80acea203fd6",
      "evidence": "Exhibit 14 'Green One-Stop Shop Serving the Full Customer Journey'",
      "confidence": 80
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9789-84663f54059a",
      "evidence": "Eight illustrated journey stages (CO2 footprint, marketplace, lending...)",
      "confidence": 85
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-13ee-7068-9789-8daa3b97271b",
      "evidence": "Callout quantifies $300B vision moment for 2025",
      "confidence": 60
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "107641f4-8a41-41f9-9fec-0558644a2a1e",
      "evidence": "Visual flow of customer steps from awareness to purchase/marketplace.",
      "confidence": 1
    },
    {
      "name": "Green One-Stop Shop Customer Journey",
      "slug": null,
      "matchId": "019dd95a-1ca6-71be-9e58-17072f2d27ed",
      "evidence": "Eight-step illustrated journey labelled and arrowed",
      "confidence": 70
    }
  ],
  "arcBeats": [
    {
      "to": 26,
      "from": 17,
      "beatId": "019dd95a-0702-74a3-87dc-b791731c8bb2",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "$3.3T revenues, 76% raising ESG spend, green ecosystem model, climate-leader stats grid",
      "position": 4,
      "confidence": 82,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 26,
      "from": 22,
      "beatId": "019dd95a-0702-74a3-87dc-c04289353b29",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "Future Vision (Gain)",
      "beatSlug": "transformation-tale-future-vision-gain",
      "evidence": "Green Ecosystem Orchestrator + climate-leader competitive advantage",
      "position": 2,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 26,
      "from": 23,
      "name": "Time Machine",
      "slug": "24-time-machine",
      "bestFor": "Vision casting, long-term strategy, investment pitches",
      "matchId": "019dd95a-088b-72c8-b7e4-5baa1eee2bf8",
      "evidence": "Exhibit 13 hub-and-spoke + Exhibit 14 green one-stop-shop + Exhibit 15 +3pp TSR / -100bp WACC stats.",
      "position": 5,
      "objective": "Project banks into 'green ecosystem orchestrator' future and quantify climate-leader advantage",
      "structure": "Fast Forward to Success -> What Made It Possible -> Back to Today's Decision",
      "confidence": 70,
      "description": "Transport the audience to a future state where your solution has already succeeded"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}