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  "documentTitle": "Global Retail Banking 2022",
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  "notes": "The chart highlights 'My bank' and 'Digital banks' in green, contrasting them with other sectors.",
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      "text": "Trust scores for various entities ranging from 5.8 to 7.5",
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      "text": "Trust score (1-10): 7.5",
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      "text": "Customer needs vary widely by market, but generally there are plenty of opportunities for banks to provide high-impact services at very basic levels...",
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      "text": "Several US banks (and fintech companies) have responded to these needs with smart engagement programs that combine financial coaching, credit-building loans...",
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      "text": "Source: BCG REBEX Consumer survey 2021.",
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      "kind": "subtitle",
      "text": "Customer trust in organizations keeping their data secure, on a scale of 1-10",
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      "text": "Exhibit 4 - Banks Have a Trust Advantage to Build On",
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      "evidence": "Context -> Exhibit 2 'good bank' dimensions -> Exhibit 3 reveals 31% want 'good friend' vs 16% today; trust + 80% data-disclosure stats.",
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