{
  "docId": "019dd923-5ca1-7489-b635-052ae7e18115",
  "docSlug": "36e0f5ea390bc410",
  "documentTitle": "Future of Sales Marketing Executive Perspectives",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 22,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "industry_trends",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a comparative structure to highlight the evolution of sales channels across B2C and B2B segments.",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-052ae7e18115/6",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Increasing importance of seamless cross-channel experience, especially given ever-more-diverse channels",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb6-775d-928f-08baf03ca127",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.12,
        "y": 0.65
      },
      "kind": "metric",
      "text": "34%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20908ae6-db7e-4815-9695-b5b34014e6a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.4,
        "y": 0.57
      },
      "kind": "metric",
      "text": "29%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4192d8aa-c24b-4285-a2d1-923ffca73ba9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.68,
        "y": 0.57
      },
      "kind": "metric",
      "text": "2-3x",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "564dcb05-24cf-4e4c-b7de-335ce84566ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.4,
        "y": 0.65
      },
      "kind": "metric",
      "text": "86%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69969273-1665-4901-b5ce-dcb88db23592",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.68,
        "y": 0.65
      },
      "kind": "metric",
      "text": "60%+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e2224fe-e5cf-4ebc-a2b3-dd298380f02f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.12,
        "y": 0.57
      },
      "kind": "metric",
      "text": "1.2bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0642de7-7d66-4b97-bbf1-bdade55ddc91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 34%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb6-775d-928f-0dc4a1c51d7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Nontraditional sales channels optimized over past decade (e.g., social, video, livestreaming); new ones emerging:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a741fa31-858d-40ed-9481-702bec17f08f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1. From 2020 to 2027; 2. e.g., limited ability of voice to display many choices; 3. Global advertising spending CAGR from 2021 to 2025 Source: Statista, Web search; BCG experience; BCG-Altagamma True-Luxury Global Consumer Insight Survey Mar/Apr 21 (12K respondents in 12 countries)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d781ebf4-524b-489f-b198-f02fa70385b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "table",
      "text": "B2C vs B2B channel comparison matrix",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e028c2da-db81-43f6-8e0d-c2628d61ba0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Across B2B and B2C, new sales channels are emerging that are geared toward voice, gaming, and remote/hybrid interactions",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8940b3e8-83eb-4940-aca7-131847cb5d36",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "CAGR",
      "numberRaw": "34%",
      "numberKind": "percent",
      "actionTitle": "Across B2B and B2C, new sales channels are emerging that are geared toward voice, gaming, and remote/hybrid interactions",
      "calloutText": "Increasing importance of seamless cross-channel experience, especially given ever-more-diverse channels",
      "numberScale": null,
      "numberValue": 34,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Contrast Pairs",
      "slug": "contrast-pairs",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a65-d41ce7d78510",
      "evidence": "Explicit B2C vs B2B split forming a comparison pair.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-c9dc800837d5",
      "evidence": "Title states channel-emergence insight across B2B and B2C.",
      "confidence": 90
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-d01864623e45",
      "evidence": "Hard numbers: 1.2bn devices, 29% CAGR, 86%, 2-3x, 60%+.",
      "confidence": 80
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a65-cd35e6eb34ab",
      "evidence": "Three parallel column blocks (Voice, Gaming, Remote/hybrid) with identical structure.",
      "confidence": 85
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87dc-0e645d524445",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Consumer behavior shifts, expectations, channels, traditional retail role, tech trends.",
      "position": 1,
      "confidence": 88,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    },
    {
      "to": 10,
      "from": 2,
      "beatId": "019dd95a-0702-74a3-87dc-2113cf9965a3",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Trend statistics and emerging channels block.",
      "position": 1,
      "confidence": 72,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 4,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088b-72c8-b7e3-f3078cae32b7",
      "evidence": "Five back-to-back trend slides (e-comm growth, expectations, channels, traditional shift, tech) building one conclusion.",
      "position": 1,
      "objective": "Stack independent trend evidence into a single 'change is here' conclusion",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 82,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}