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  "documentTitle": "Future of Sales Marketing Executive Perspectives",
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      "text": "These expectations span customer demographics—with a stronger emphasis by Generation Z and millennials",
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      "text": "Cutting-edge experience: Beyond physical stores, augmented experiences building on customer emotions",
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      "text": "Real-time, ultraconvenience: Shift to online and new technologies raising standards especially for checkout, delivery, and aftersales",
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      "text": "Sources: Ocean Insight consumer trend survey; BCG Social Retail Playbook; BCG consumer trend survey; Statista; Salesforce; Shoptalk; desktop research; BCG analysis",
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