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  "documentTitle": "Future of Sales Marketing Executive Perspectives",
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      "text": "1. Leverage deep customer insights... 2. Optimize and personalize each micro-moment... 3. Revisit your channel strategy... 4. Reinvent traditional sales channels... 5. Don't be shy about exploring new channels... 6. Kill boundaries between marketing, sales, and services... 7. Combine data and tech capabilities... 8. Redefine the measure of success...",
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      "text": "1. The pandemic has permanently increased time spent online... 2. Customers now expect hyperpersonalization... 3. Across B2B and B2C, new sales channels are emerging... 4. As a result, the role of traditional sales channels is shifting... 5. At the same time, technological innovation is fueling this exponential change... 6. Yet, privacy concerns & 3P cookies phaseout present a challenge...",
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      "text": "Sources: BCG analysis and case experience.",
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      "text": "The future of sales and marketing is here",
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