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      "text": "1. E.g., customer engagement, sales, data collection; 2. Example on metaverse: as a creator, bringing content to attract users (e.g., virtual showrooms); as a user, defining new business models or improving op performance (e.g., AR in surgeries); as a tech provider, offering tech enablers to boost adoption (e.g., next-gen Wi-Fi); 3. Examples: capabilities, own data, linkages (links across data layers to enhance your connectivity services), etc. Sources: BCG analysis and experience; web search",
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      "text": "1. Experience the new channel\n2. Assess its role and value-add for customer outcomes\n3. Determine impact on other channels, yet don't let channel conflicts limit you\n4. Prioritize learning and experimentation in use cases\n5. Communicate and partner externally early on",
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