{
  "docId": "019dd923-5ca1-7489-b635-052ae7e18115",
  "docSlug": "36e0f5ea390bc410",
  "documentTitle": "Future of Sales Marketing Executive Perspectives",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 22,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "strategic_options",
  "function": "compare_options",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a 4x3 matrix structure to categorize strategic options by channel function and technology application.",
  "elementsJson": [
    "headline_text",
    "comparison_table",
    "screenshot",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b635-052ae7e18115/16",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-052ae7e18115#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Realign role of channels to the new reality—consistent with our cross-channel strategy.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb7-7670-8ecb-4756bf939e82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.58,
        "y": 0.082
      },
      "kind": "metric",
      "text": "#2 Most popular app on Apple's ARKit based on downloads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b6f4dbb-282f-43cc-90ee-7706fd2726b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.81,
        "y": 0.082
      },
      "kind": "metric",
      "text": "2.5k+ Weekly application users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4657db12-ee19-4f2c-a65a-8a8458987dae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.35,
        "y": 0.082
      },
      "kind": "metric",
      "text": "25% Of all Canada Goose stores have a \"cold room\"",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "915d8fee-0c5d-4b9d-ab5a-4865767915e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.11,
        "y": 0.082
      },
      "kind": "metric",
      "text": "50% More sales in Amazon Go stores on avg. vs. typical store",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abe9be5d-7886-48f6-8595-4425819ef391",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.85,
        "x": 0.07,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "Realign role of channels to the new reality—consistent with our cross-channel strategy. Prioritize one or two of the following functions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66c645e3-e438-4fb4-a21a-414825c0e898",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.92,
        "x": 0.07,
        "y": 0.091
      },
      "kind": "paragraph",
      "text": "Continually assess the interplay between channels. Set up metrics to track second-order effects of traditional sales channels, e.g., engagement",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71e88d6d-7fc6-4680-8fa6-e4b12218c7d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.92,
        "x": 0.07,
        "y": 0.28
      },
      "kind": "table",
      "text": "Matrix of four channel strategies: Ultraconvenience, Product touch and feel, Immersive exploration, Personal and trusted advice.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3fd389a8-076c-463d-bcd6-c38494cb20ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.75,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "Reinvent traditional sales channels—with a clear customer value proposition, leveraging new technology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "154dd630-4751-4172-a64f-79c63ae5fcf2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "28680a33-df1d-4722-822d-0ee4cd07a0bd",
      "evidence": "The slide includes a table/data matrix of four channel strategies: Ultraconvenience, Product touch and feel, Immersive exploration, Personal and trusted advice, which is a 2x2 matrix.",
      "confidence": 0.8
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a66-7bfef07cd3df",
      "evidence": "Title states reinvent traditional channels with clear value proposition.",
      "confidence": 92
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a66-82b2e31bcb40",
      "evidence": "Named flagship examples (Amazon Go 50%, Canada Goose 25%, IKEA #2, Cisco 2.5k).",
      "confidence": 88
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a66-868fcdb698dc",
      "evidence": "Four parallel channel-type columns with consistent header/example structure.",
      "confidence": 80
    },
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a66-7fafd7fddd12",
      "evidence": "Photos of Amazon Go, Canada Goose cold room, IKEA AR app, Cisco AR catalog.",
      "confidence": 85
    },
    {
      "name": "Visual Hierarchy",
      "slug": "visual-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a66-897cd9af3e80",
      "evidence": "Three labelled rows (Reinvent / Target use / Examples) layered across four columns.",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "Channel Reinvention Framework",
      "slug": null,
      "matchId": "019dd95a-1ca6-71be-9e57-dda90d6ab92d",
      "evidence": "Four channel functions (Ultraconvenience / Touch / Immersive / Advisory) with Target tech and Examples rows.",
      "confidence": 60
    },
    {
      "name": "matrix-nxn",
      "slug": null,
      "matchId": "93f99ca4-e472-4236-9da9-3b2821145a45",
      "evidence": "4x3 grid comparing channel strategies against implementation dimensions",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 13,
      "beatId": "019dd95a-0702-74a3-87dc-19012fdbcc92",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Seven recommendation slides each with named example proof (Starbucks, Amazon Go, IKEA, CDPs).",
      "position": 4,
      "confidence": 88,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 20,
      "from": 13,
      "beatId": "019dd95a-0702-74a3-87dc-2ae75796f0ac",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Eight numbered prescriptive recommendations.",
      "position": 3,
      "confidence": 72,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 13,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-088b-72c8-b7e3-ffdc9a0d3a06",
      "evidence": "Eight numbered recommendation slides (2.1-2.8) grouped into the 3 pillars introduced on page 12.",
      "position": 4,
      "objective": "Decompose 'what leaders should do' into 8 distinct, parallel recommendations",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 80,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}