{
  "docId": "019dd923-5ca1-7489-b635-02cc8d381457",
  "docSlug": "6dcd3449fa2bada6",
  "documentTitle": "Draft BCG proposal Mercury Genesis Energy",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 1,
  "pageCount": 11,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "This is a formal business letter/proposal cover page.",
  "elementsJson": [
    "logo_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/R_PcoCXmCazwoqSU0dCFCuiCM4eajq3X2rDJxAoIv7Y/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82ZGNkMzQ0OWZhMmJhZGE2L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5ca1-7489-b635-02cc8d381457/1",
  "deckHref": "/decks/019dd923-5ca1-7489-b635-02cc8d381457",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b635-02cc8d381457.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b635-02cc8d381457#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "The Boston Consulting Group Pty. Ltd. • GST No. 487625 • Level 4, 12 Madden Street, Wynyard Quarter • Auckland 1010 • New Zealand • Tel. +64 9 377 2297 • Fax +64 9 307 0958",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff228277-7da2-43c8-b390-4996d52440b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.38,
        "x": 0.09,
        "y": 0.06
      },
      "kind": "image",
      "text": "BCG Boston Consulting Group",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ba42b2f-479c-4c12-970f-921db31b4381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.8,
        "x": 0.1,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Dear Mark, Barbara, Prue and Rob, It has been a pleasure to engage with you and your teams on this important agenda for New Zealand’s energy sector...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd8b296b-2d29-4489-bc73-f6bbf854cbfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.23
      },
      "kind": "title",
      "text": "Draft BCG proposal to Mercury, Genesis Energy, Meridian and Contact Energy to develop a roadmap for a low carbon energy system",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f653a81a-a546-4809-b78a-a02c1c9c70ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1321-706c-9a5f-4523f45b508e",
      "evidence": "Explicitly names the four client Companies and addressees in the opening",
      "confidence": 85
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1321-706c-9a5f-480ad0530937",
      "evidence": "Letter compresses the engagement into 'pathways + roadmap to a low carbon energy system'",
      "confidence": 70
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5f-3c2372127154",
      "evidence": "Title states the deliverable: 'develop a roadmap for a low carbon energy system'",
      "confidence": 80
    },
    {
      "name": "Opening Hooks",
      "slug": "opening-hooks",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5f-439e7fa316d6",
      "evidence": "Personal greeting 'Dear Mark, Barbara, Prue and Rob' opens with named-recipient hook",
      "confidence": 70
    },
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "1cefd6b9-3b98-4d4e-90c7-4f076629276c",
      "evidence": "title/headline: Draft BCG proposal to Mercury, Genesis Energy, Meridian and Contact Energy to develop a roadmap for a low carbon energy system",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "019dd95a-0702-74a3-87db-30e9cf7588d5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "Cover letter + 'Our understanding of the context and the problem' section header",
      "position": 1,
      "confidence": 92,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/XjfB4paW5qwQYbIlVKRqnDNeneh_njyp-et-oZow_uY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82ZGNkMzQ0OWZhMmJhZGE2L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/vXfaHrz6Y18vOQiMVHswnEzYym1HDXH5xI0fDirxn0s/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82ZGNkMzQ0OWZhMmJhZGE2L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/Soswt9V3lks3KSwdas7KiFAw3syXBaTwbwtUaA7UHKQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy82ZGNkMzQ0OWZhMmJhZGE2L3AwMDEucG5n"
}