{
  "docId": "019dd923-5ca1-7489-b634-f82b85203458",
  "docSlug": "7801cb245682af20",
  "documentTitle": "Economic Impact of Ford and F-Series",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 21,
  "pageCount": 29,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "comparison_table",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The chart uses a visual metaphor of a road to emphasize the scale comparison.",
  "elementsJson": [
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-f82b85203458/21",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-f82b85203458",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-f82b85203458.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-f82b85203458#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Major sports leagues' combined revenue ~ $40 billion",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-8349-780ea11636dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Revenue comparison bar chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00addd8d-97e3-4e67-bb5b-0c75c1060d14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue ($billions): $42 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-8349-7f74147a59d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Sources: Company financial statements; Google legal disclosures; Forbes; IDC; Euromonitor; Chicago Tribune; BCG analysis. Note: Company financials are last fiscal year. Product list is not exhaustive and focuses on select products.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98cac678-33fc-433e-ad16-278a97cae72a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "The F-Series is among the largest US consumer products—bigger than Android and combined major sports leagues",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1123c89e-e4ea-43c4-9288-828225da640b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "Revenue ($billions)",
      "numberRaw": "$42 billion",
      "numberKind": "money",
      "actionTitle": "The F-Series is among the largest US consumer products—bigger than Android and combined major sports leagues",
      "calloutText": "Major sports leagues' combined revenue ~ $40 billion",
      "numberScale": "b",
      "numberValue": 42,
      "metricFamily": "revenue",
      "numberCurrency": "$"
    }
  ],
  "tools": [
    {
      "name": "Inductive Reasoning",
      "slug": "inductive-reasoning",
      "agent": "Architect",
      "layer": "loop",
      "matchId": "019dd95a-1321-706c-9a61-14b8ad406485",
      "evidence": "Stack of usage superlatives builds to F-Series dominance conclusion.",
      "confidence": 75
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a60-fd241113510c",
      "evidence": "Title: 'F-Series is among the largest US consumer products—bigger than Android and combined major sports leagues'.",
      "confidence": 95
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a61-0151a2bfdbca",
      "evidence": "Sports-leagues bracket annotated with '~$40 billion' callout.",
      "confidence": 90
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a61-04d9fccdda4b",
      "evidence": "Green Ford bar isolates the subject vs gray comparators.",
      "confidence": 85
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a61-0e430e607a3e",
      "evidence": "Comparisons to iPhone, Disney, Budweiser borrow recognition.",
      "confidence": 80
    },
    {
      "name": "Pre-attentive Attributes",
      "slug": "pre-attentive-attributes",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a61-109e13dc3359",
      "evidence": "Color and ranked bar height carry the message preattentively.",
      "confidence": 75
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a61-09ccb4c15c1d",
      "evidence": "Ford bar emphasized via color and a truck image on top.",
      "confidence": 90
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 27,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-70375fde4e94",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "Four evidence blocks: Employment, GDP, Manufacturing, Usage with quantitative proof.",
      "position": 4,
      "confidence": 62,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 27,
      "from": 6,
      "beatId": "019dd95a-0702-74a3-87db-78b21ffcc1de",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Quantified evidence across employment, GDP, manufacturing, usage.",
      "position": 1,
      "confidence": 50,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 27,
      "from": 21,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019dd95a-088b-72c8-b7e3-7d5a977c952b",
      "evidence": "Bigger than Android/sports (p.21), more revenue than recognizable companies (p.22), most popular (p.23), 39 of 50 states (p.24), highest-selling 10 years (p.25-26), 75% of vocations (p.27).",
      "position": 4,
      "objective": "Stack usage superlatives to prove dominance",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 82,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}