{
  "docId": "019dd923-5ca1-7489-b634-f2c898493c9f",
  "docSlug": "79fe9478c66e2f55",
  "documentTitle": "Path to digital marketing maturity",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 16,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "closing_ask",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-f2c898493c9f/11",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-f2c898493c9f",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-f2c898493c9f.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-f2c898493c9f#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Be honest about your maturity; It's everyone's responsibility; This is a necessity and an opportunity.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acb9-741a-834c-77265af3df70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.285
      },
      "kind": "list",
      "text": "1. Be honest about your maturity\n2. It's everyone's responsibility\n3. This is a necessity and an opportunity",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8c55013-215d-4ff5-85fc-bdf94b98f5da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: BCG Digital Marketing Maturity study 2018, Australia & New Zealand brands",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d9d3932-2908-4f2b-ae85-3400825049b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Closing remarks",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b0d2232-c43f-44a9-99fd-e0206331fa58",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "The Rule of Three",
      "slug": "the-rule-of-three",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1474-7621-ae47-bc9c237c6c0a",
      "evidence": "Three giant numbered circles structuring the close",
      "confidence": 85
    },
    {
      "name": "Tricolon",
      "slug": "tricolon",
      "agent": "Storyteller",
      "layer": "loop",
      "matchId": "019dd95a-1474-7621-ae47-bb61ceae8439",
      "evidence": "Three parallel imperatives: Be honest / It's everyone's / Necessity & opportunity",
      "confidence": 80
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae47-b328410e6159",
      "evidence": "Generic 'Closing remarks' — weak action title",
      "confidence": 60
    },
    {
      "name": "Closing Techniques",
      "slug": "closing-techniques",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1474-7621-ae47-b65127f7c4e7",
      "evidence": "Three numbered takeaway circles as final CTA",
      "confidence": 85
    },
    {
      "name": "Slide recipe: Closing ask",
      "slug": "closing-ask-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "ac27df4d-c4c9-4940-9d21-c1ff932b104b",
      "evidence": "This is a closing remarks slide with a clear call to action.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "019dd95a-0702-74a3-87df-6bce6b58b9fc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Closing remarks with 3-point call to action",
      "position": 5,
      "confidence": 90,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 11,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87df-761b00b7b7c5",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": "transformation-tale-the-bridge",
      "evidence": "6 factors + path + closing CTA",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}