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  "documentTitle": "Digital consumer spending India",
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  "notes": "The slide uses a 'before-after' framing to show growth multipliers for specific segments.",
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      "text": "Women, non-metros and 35+ year olds will drive this growth.",
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      "kind": "disclaimer",
      "text": "In the period from Jan-Sep 2016 to 2017; Tier 1 cities include Bengaluru, Chennai, Delhi, Faridabad, Ghaziabad, Greater Noida, Gurgaon, Hyderabad, Kolkata, Meerut, Mumbai, Navi Mumbai, Pune, Noida, Pimpri-Chinchwad and Thane. Source: BCG CCI Digital Influence 2017 Study (N=18,000), BCG analysis based on Project Experience and Research.",
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      "text": "2017 (light grey), 2020E (dark grey)",
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      "evidence": "Title names the three growth drivers in declarative form.",
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      "evidence": "$100Bn total built up from 4 sectors; spender base grows 2-3x; women/non-metros/35+ drive growth.",
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