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  "documentTitle": "Digital consumer spending India",
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  "notes": "The chart uses a visual comparison of bar heights to represent growth, though the bars are not to scale relative to the numbers.",
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      "text": "Comparison of user growth across sectors",
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      "text": "Online users (Mn): 2-3x",
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      "text": "Note: E-commerce includes Apparel, Consumer electronics, FMCG, Luxury, Appliances, Home, Health, Food & grocery; Travel and other bookings includes Air, Train, Bus and Holiday bookings; Financial services user base includes those users that perform online banking (undertake transactions or transfer funds using online banking, mobile banking and USSD services); Digital media includes subscription and transaction video on demand services but excludes ad revenue. Digital health and education have been excluded from this analysis given contribution from government spending vs. end consumer spending. Source: TRAI; Indian Telecom Services Performance Indicators report Sep 2017, BCG CCI Digital Influence 2017 Study (N=18,000), BCG FIBAC 2017 report, Forrester Online Retail Forecast Report Mar 2017, Ovum Informa Media Report Nov 2017, BCG analysis based on Project Experience and Research.",
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