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  "documentTitle": "Digital consumer spending India",
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      "text": "Note: E-commerce includes Apparel, Consumer electronics, FMCG, Luxury, Appliances, Home, Health, Food & grocery; Travel and other bookings includes Air, Train, Bus and Holiday bookings; Financial services market size includes loans disbursed online, insurance premiums paid and mutual funds invested online (AUM); Digital media includes subscription and transaction video on demand services but excludes ad revenue. Digital health and education have been excluded from this analysis given contribution from government spending vs. end consumer spending. Source: TRAI: Indian Telecom Services Performance Indicators report Sep 2017, BCG CCI Digital Influence 2017 Study (N=18,000), BCG FIBAC 2017 report, Forrester Online Retail Forecast Report Mar 2017, Ovum Informa Media Report Nov 2017, BCG analysis based on Project Experience and Research.",
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      "evidence": "Same 2017 vs 2020E chart pattern across 4 sectors.",
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