{
  "docId": "019dd923-5ca1-7489-b634-ecd1373a3c4b",
  "docSlug": "c7911803d8bab6f8",
  "documentTitle": "Digital consumer spending India",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 29,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a three-part process/initiative list to describe delivery innovations.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-ecd1373a3c4b/27",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-ecd1373a3c4b",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-ecd1373a3c4b.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-ecd1373a3c4b#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.07,
        "y": 0.358
      },
      "kind": "callout",
      "text": "Impact: Company's online grocery business grown rapidly, expecting a 40% increase in e-commerce sales in U.S. in FY18",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "940e707f-b702-4850-b6a1-1f2ef0f03479",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Company's online grocery business grown rapidly, expecting a 40% increase in e-commerce sales in U.S. in FY18",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93cc-a7c94cef9e21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "list",
      "text": "Expanding physical stores for 'click & collect' delivery; Delivery through strategic partnerships; Direct-to-fridge delivery",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a102c77f-2c36-4420-94a4-9d45fc43794e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "1000 brick-and-mortar stores to pick up groceries ordered online; Last-mile delivery partners and cab services; Partnered with a smart-security firm to give drivers access to customer's home",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c396f4fa-38de-46de-90dd-d714999d1e76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "e-commerce sales growth: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93cc-a89570f13dcb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.8,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. In pilot stage. Sources: External reports, BCG analysis.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c0d8adf-8f33-4dc0-bae0-e600380fc7ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "subtitle",
      "text": "Innovating delivery models to shorten time & increase convenience",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3253d7d-0e69-415d-84ff-e2f5f7a246da",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Quick delivery: Large US Grocery player",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15e4ab17-b450-44ff-8fa0-4d7ee693007f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [
    {
      "metricRaw": "e-commerce sales growth",
      "numberRaw": "40%",
      "numberKind": "percent",
      "actionTitle": "Quick delivery: Large US Grocery player",
      "calloutText": "Company's online grocery business grown rapidly, expecting a 40% increase in e-commerce sales in U.S. in FY18",
      "numberScale": null,
      "numberValue": 40,
      "metricFamily": "growth_rate",
      "numberCurrency": null
    }
  ],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5f-1fb6c39be143",
      "evidence": "'Quick delivery: Large US Grocery player'.",
      "confidence": 88
    },
    {
      "name": "Annotation",
      "slug": "annotation",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5f-207e3b61d2dd",
      "evidence": "Impact callout with 40% growth figure.",
      "confidence": 88
    },
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6befa969-26a3-4540-b275-e08f33c7b715",
      "evidence": "list/bullet: 1000 brick-and-mortar stores to pick up groceries ordered online; Last-mile delivery partners and cab services; Partnered with a smart-security firm to give drivers access to customer's home",
      "confidence": 0.7
    },
    {
      "name": "Law of Similarity",
      "slug": "law-of-similarity",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1321-706c-9a5f-24e01e5302dc",
      "evidence": "Repeats p.26 layout (Impact left, tactics right).",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 24,
      "beatId": "019dd95a-0702-74a3-87db-2299835e9901",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "Key interventions per segment, proof case studies, closing cover.",
      "position": 5,
      "confidence": 88,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 29,
      "from": 24,
      "beatId": "019dd95a-0702-74a3-87db-2ed12d54588b",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Interventions and case-study precedents.",
      "position": 3,
      "confidence": 70,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 28,
      "from": 26,
      "name": "Precedent",
      "slug": "09-precedent",
      "bestFor": "Risk mitigation, strategy validation, building confidence in new approaches",
      "matchId": "019dd95a-088b-72c8-b7e3-525d895326fc",
      "evidence": "China rural ecommerce, US grocery delivery, loyalty-driven leader — each labeled with measurable impact.",
      "position": 6,
      "objective": "Validate interventions with global case studies",
      "structure": "The Precedent Case -> What Happened -> The Parallel -> Applied Learning",
      "confidence": 90,
      "description": "Use historical or external examples to validate your approach"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}