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  "documentTitle": "Digital consumer spending India",
  "authorId": "BCG",
  "authorName": "BCG",
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  "notes": "The slide uses a simple bar chart comparison with growth multipliers to highlight rapid digital adoption.",
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      "text": "Smartphone Users growth 2013-2017",
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      "kind": "source-note",
      "text": "Source: IDC Quarterly Mobile Phone Tracker 2017Q3, TRAI: Indian Telecom Services Performance Indicators report Dec 2013, Sep 2017, Ericsson Mobility report Nov 2017, BCG analysis based on Project Experience and Research.",
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