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  "documentTitle": "Digital consumer spending India",
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  "notes": "The slide uses a central pie chart to show the split between offline and online buyers, flanked by bar charts detailing the specific drivers for each segment.",
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      "text": "Source: Nielsen 2017 survey (N=1845), BCG Analysis, BCG CCI Digital Influence 2017 Study (N=18,000).",
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      "text": "Travel: Hotels - Trust and onsite payment stated to be key reasons for buying offline",
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