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  "documentTitle": "Digital consumer spending India",
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  "notes": "The slide uses a central pie chart to show the distribution of internet-using buyers, with surrounding bar charts detailing specific purchase drivers/barriers for each segment.",
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      "text": "percentage of internet using buyers: 62",
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      "text": "Source: CCI Digital deep dive 2016 – Among digitally influenced large appliance buyers (N=560) BCG CCI Digital Influence 2017 Study (N=18,000), Nielsen 2017 survey (N=1845).",
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      "kind": "title",
      "text": "Consumer Durables: Shoppers deterred by service/repair concerns",
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