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  "documentTitle": "Digital consumer spending India",
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      "kind": "chart",
      "text": "Triggers for purchase for Occasional shoppers",
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      "text": "Source: CCI Digital deep dive 2016 – Among digitally influenced apparel shoppers (N=501), BCG CCI Digital Influence 2017 Study (N=18,000) Nielson 2017 survey (N=1845).",
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