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  "documentTitle": "Decoding Chinese Internet 2.0 Next Chapter",
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      "text": "Localization (\"China-for-China\") capabilities; Quick market response; Online/offline integration capabilities; Ecosystem building capabilities",
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      "text": "Different economic, social and cultural environments lead to huge deviation in user needs between China and the US. Multi-level economic and social structures lead to highly diverse user needs within China. The Chinese Internet's focus on application-driven innovation poses requirement for companies to have in-depth understanding of Chinese consumer needs and customize product offerings. Application-driven market leads to more micro and modification-based innovations. Such micro and modification-based innovations require staying close to changes in consumer demand, agility to market, and immediate results. In some domains, the Chinese Internet companies played the role of driving \"leapfrogging\" of traditional industries and had to engage in offline operations. To quickly expand scale, Chinese Internet companies need an offline team to develop business and educate the market. To achieve \"leapfrog growth\", Chinese Internet players need to build integrated online/offline ecosystems in vertical sectors. The Chinese Internet market features \"ecosystem-based competition,\" which requires companies to have strong ecosystem capabilities",
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      "text": "Source: BCG analysis.",
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      "text": "Unique KSFs are required for Internet players to succeed in the unique Chinese market",
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