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  "documentTitle": "Decoding Chinese Internet 2.0 Next Chapter",
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  "notes": "Uses population pyramid style charts to compare age demographics.",
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      "kind": "callout",
      "text": "Other than the younger population, the substantially lower Internet penetration among older people has contributed to the younger Internet user base in China",
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      "text": "Average age: 14 years",
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      "text": "Sources: National Bureau of Statistics of China, Otcom, BCG analysis.",
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      "kind": "title",
      "text": "User demographics: Chinese Internet users are on average 14 years younger than their US counterparts",
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