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      "text": "As a result, the traditional sources of competitive advantage—market position, scale, and legacy—are diminishing, and established operating models are becoming obsolete.",
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      "text": "Across industries and regions, the competitive environment today is far more unpredictable than it was even a decade ago, with disruption arising from all directions. Digitization and globalization are blurring the lines between sectors as well as between traditional competitor groups. Technology is changing consumer behavior, empowering startups, making pricing more transparent, and reducing product life cycles. Today's global economy, characterized by rapid growth in emerging markets and slower growth in developed countries, forces companies to develop unique strategies for each environment. Additionally, companies must rethink—and continually reassess—their operational footprint, owing to changing costs, evolving demand, and unfolding trade restrictions. (See Exhibit 1 for a list of common disruptors.)",
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      "text": "According to research conducted by The Boston Consulting Group, public companies traded in the US now have a 1-in-3 chance of failing",
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      "text": "As a result, the traditional sources of competitive advantage—market position, scale, and legacy—are diminishing, and established operating models are becoming obsolete. That leads to greater volatility within industries, creating a churn effect in which the dominant player is increasingly overtaken by more nimble companies with stronger business models.",
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      "text": "For CEOs and leaders of large enterprises, business today often feels like being on a steep treadmill whose speed control is set to max. Three months ago, the company may have finished a cost reduction transformation to remove management layers and streamline operations. Before it is even clear that the changes have taken root, a disruption in Asia requires implementing a new go-to-market model for several countries. And right around the corner is another large-scale transformation effort, using new digital technology to improve the delivery of services and tap new revenue streams.",
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      "text": "What Compels Transformation?",
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