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      "text": "Execute and sustain the transformation. As the broader transformation starts to gain momentum and initial fund-the-journey efforts begin to take hold, CEOs must launch broader initiatives to win in the medium term.",
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      "text": "Insufficient accountability among the owners and sponsors of the initiatives; Failure to have in place clear plans and roadmaps; A lack of resources and expertise; Management incentives that do not support objectives; Failure to engage stakeholders.",
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      "text": "(For more on this phase, see the chapter “Winning in the Medium Term.”)",
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      "text": "As a result, companies often benefit from stepping back again to adjust their overall strategy and operating model. In fact, we find that a targeted workshop-based approach with the senior leadership team can lead to a strong outcome.",
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