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      "text": "For most CEOs, the imperative to change is a given; how they respond to this imperative is not. Leaders who stand out are the ones who quickly define a bold transformation ambition and then move forward to energize the organization, prepare and launch the program, and drive and sustain the transformation.",
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      "text": "On the basis of our experience working with companies across a range of industries, we recommend that executives apply a four-step process in leading transformation initiatives. (See Exhibit 1.)",
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      "text": "Define the ambition. Before starting the transformation, leaders have a critical window to take charge and define the organization's collective ambition. When defining this ambition, it is essential that CEOs adopt an investigative and analytical mindset.",
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