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      "text": "Depending on complexity, up to 70% of change efforts fail.",
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      "text": "Competencies—the skills, knowledge, and beliefs held by employees\nTools—IT, databases, apps, and related systems\nProcesses—the activities, resources, and responsibilities that govern the way work is divided and done\nGovernance—accountability, KPIs, incentives, and reporting structures",
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      "text": "ORGANIZING FOR SUSTAINED PERFORMANCE",
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      "text": "Embed change management tools and processes. Depending on complexity, up to 70% of change efforts fail. However, a holistic approach to managing change—one that involves leaders at all levels, engages the broader organization, and ensures a high level of confidence in initiative delivery—can powerfully flip the odds in favor of success.",
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      "text": "Collectively, these four elements reinforce each other and lead to sustainable changes in behaviors. For example, a company seeking to become better at innovation may need additional capabilities in conducting primary research, developing products, assessing the market potential of new ideas, building a business case, and getting new products to market quickly. To build these capabilities, the company may need to improve its understanding of changes in customer behavior. It may need to develop skills in rapid prototyping and design-to-value methodologies. At the employee level, required changes could well include revamping the company’s recruiting strategies and approaches to training, coaching, and development, along with redefining roles and upgrading performance management.",
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      "text": "To begin, it is important to establish an initiative roadmap for each of the many high-impact initiatives required to fund the journey and win in the medium term. These roadmaps are made up of multiple milestones—typically, 15 to 25 are most effective—along with time frames, financial and operational metrics, and clear accountabilities. These roadmaps communicate the story of each change initiative in such a way that the transformation team, on the basis of monthly updates, can",
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      "text": "To enable and sustain behaviors that support a transformation, the leadership team must address the four components of any capability:",
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