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      "text": "Treating culture as an afterthought will erode the transformation—and the company's performance overall—in a thousand small and large ways.",
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      "text": "Accordingly, it is urgent that leaders move fast in the early stages to generate a high-level view of the target culture and set a “north star” to guide the overall transformation.",
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      "text": "Creating a high-performance culture is typically only one of several objectives in a transformation. Many of the other objectives, especially those involved in funding the journey, have a clear return on investment.",
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