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      "text": "These organizational traits may seem elusive, but they are, in fact, entirely achievable, provided that companies analyze and understand the context in which people work and then take deliberate steps to shape it accordingly.",
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      "text": "Cooperation. Fourth is cooperation, or working together across functions, locations, and businesses to increase the company's overall effectiveness. Transformation almost always requires across-the-board cooperation to deliver end-to-end solutions for customers, gain economies of scale, and enable companies to use resources efficiently.",
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      "text": "People Orientation. Third, companies that put people first enable them to learn, contribute, and grow. Transformations require people to adopt new behaviors and work with new tools and processes. It's critical to invest in developing them to learn new ways of working and contributing and to facilitate their personal growth.",
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      "text": "Engagement. Last, companies that put people first energize and inspire them to go above and beyond. Transformation requires a great deal of energy and commitment. More often than not, it is the very people who are already playing key roles with heavy commitments who are asked to contribute to key transformation initiatives. Leaders must focus on employee engagement if they want their people to have the energy and stamina needed to succeed over the long term.",
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      "text": "Building on the insights from the contextual diagnostics, organizations must then launch initiatives focused on improving their performance. Although each organization's transformation and starting position are unique, six organizational imperatives stand out in our experience as being the most important for delivering a successful, sustainable transformation while creating an environment in which people can thrive during—and well beyond—the transformation:",
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      "kind": "paragraph",
      "text": "minimally invasive solutions to enhance effectiveness and efficiency. With many initiatives happening across a transformation, it is critical to ensure that the company doesn't layer on new rules, processes, and other coordinating mechanisms that ultimately hinder its ability to execute.",
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