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      "text": "The starting point is to stop treating people as a means to an end—or, worse, as collateral damage—and instead start putting people first.",
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      "text": "Though organizations have a profound impact on people, and vice versa, companies launch far too many transformations with inadequate attention to the importance of people. Transformations are extraordinarily demanding efforts, in which people need to go above and beyond the call of duty to deliver and sustain improved performance. And in the era of always-on transformation, where organizations constantly need to adapt, the demands can be even greater. Rather than feeling inspired and energized, people involved in transformations instead feel exhausted. This need not be the case and surely will not yield the kind of sustainable results that leaders seek. The starting point is to stop treating people as a means to an end—or, worse, as collateral damage—and instead start putting people first.",
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      "text": "We spend the majority of our waking hours working in organizations. Organizations enable us to contribute to society through the products and services we create. They help us learn, grow, realize our potential, develop relationships, and find sources of affiliation. The best organizations also enable us to find meaning in our work. As organizations transform, leaders need to ensure that they are truly enabling the people working within those organizations to contribute, to grow, to find meaning, and to be more productive.",
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      "text": "Let's acknowledge that change is hard. People naturally resist change, especially when it is imposed upon them. But organizations do things that make it even harder—and more exhausting for people—than it",
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      "text": "After funding the journey and winning in the medium term, the third key element of the transformation framework is organizing for sustained performance, which requires putting people first and addressing the context in which they work.",
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