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      "text": "Adapting to the Big Competitive Squeeze. Foreign companies in emerging markets are now being squeezed by different kinds of players, including 'global challengers'.",
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      "text": "Winning Over More-Demanding Consumers. Emerging-market consumers expect more from foreign brands than they used to. They can no longer be consistently won over by Western or Japanese products with features and functions that have been stripped down.",
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      "text": "Refining the Emerging-Market Footprint. Growth prospects, consumer behavior, and the local competitive environment differ widely from one emerging market to another.",
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      "text": "To win in emerging markets, executives will need to rethink their approaches. We believe that success requires overcoming the following challenges:",
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      "text": "Growth in the developing world is slowing, yet companies that plan to look for the exits or scale back in emerging markets should reconsider. The fundamental trends remain promising, and emerging markets will remain an unmatched source of growth in most industries.",
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