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      "text": "capabilities. It's possible to miss—or overstate—advantages. And today's advantages can be rendered obsolete or even become a liability as consumers, customers, and industries change.",
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      "text": "Above and across all of these disciplines, one observation recurs: these companies pursue growth even as they take critical steps to fund the journey. They first earn the right to grow through operational efficiencies and the cultivation of advantage in the core business.",
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