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  "documentTitle": "Transformation Ebook",
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      "kind": "callout",
      "text": "first year—a savings that included a reduction of 25% in the head count of senior management. That success stemmed from several factors. First, the company took a strictly fact-based approach to analyzing business performance, in part by eliciting an outside-in assessment from the investor and analyst communities. Second, the CEO ensured that all executive committee members had accountability for specific initiatives. And third, the implementation plan was clear from the start, thanks to strong communication and full buy-in from the management team.",
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      "text": "The nature, number, and risk profile of growth initiatives cannot be set without a clear view of the gap the company is trying to close.",
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      "text": "In addition to the effort spent looking outward at the marketplace, companies need to look inward at their unique advantages and",
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      "text": "The nature, number, and risk profile of growth initiatives cannot be set without a clear view of the gap the company is trying to close. The start of any successful growth strategy requires an honest and rigorous assessment of the growth of all current initiatives, a clear objective for growth, and quantification of the gap between them over the target timeline.",
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      "text": "These choices determine the field of play, but, once made, they require additional decisions about where a business will invest to win on the field.",
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      "text": "In our experience, companies that have achieved significant growth have been diverse in their starting positions and strategic choices, but they have all followed common disciplines. Among our clients, we have found these lessons on how to grow apply nearly universally:",
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      "text": "and resources across the core business, adjacencies, and new frontiers. Core bets involve finding headroom in market share or customer demand within the current footprint of the business. Adjacency bets extend current advantage into nearby offerings, channels, or geographies. New-frontier bets are longer throws that more dramatically reimagine offerings or business models—or find new uses for old assets.",
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      "kind": "title",
      "text": "A GLOBAL INSURER IMPLEMENTS A VALUE-BASED TRANSFORMATION (CONTINUED)",
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