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      "text": "A new CEO was preparing to take over at a global insurance company that had multiple lines of business. The CEO conducted an outside-in analysis to assess the company's current situation, along with its capabilities, its competitive position (both globally and in individual markets), and industry analysts' perceptions. This process identified some clear challenges. The company's return on capital was low and its capital position was weak. The company also lacked a rigorous process for allocating capital and had unnecessarily high cost structures and an unfocused portfolio of business units whose performance varied widely.\n\nThrough this analysis, the CEO defined the ambition for a transformation and established explicit financial targets. Once he took over the top job, he built momentum for the effort in a series of meetings with the board of directors and the executive committee.\n\nAs part of the transformation, the CEO looked at specific insurance segments and restructured the company into 40 “cells.” Each cell represented businesses and markets with similar underlying characteristics (for example, vehicle insurance in the UK, pension insurance in Poland, and corporate insurance for large companies in the US). The CEO then assessed the performance of the individual cells across several dimensions through financial analyses and the evaluation of market prospects. On the basis of the results, the company grouped its businesses into three clusters: “grow” (the top 25%), “turn around” (the middle 50%), and “divest” (the bottom 25%).\n\nWithin the first 100 days, and backed by the senior management team, the CEO had begun communicating a new 18-month initiative to the entire organization. The transformation would include specific corrective actions to improve the cash flow performance of the turnaround units. In addition, the program would reduce costs throughout the company and strengthen the capital management process, with more-integrated planning and a better performance management cycle.\n\nIn all, the effort generated more than $400 million in savings in its",
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      "text": "A GLOBAL INSURER IMPLEMENTS A VALUE-BASED TRANSFORMATION",
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