{
  "docId": "019dd923-5ca1-7489-b634-df215e4f0bc1",
  "docSlug": "b89c4b2a8f5b0c45",
  "documentTitle": "Transformation Ebook",
  "authorId": "BCG",
  "authorName": "BCG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2.5,
  "pageNumber": 36,
  "pageCount": 167,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide discusses the necessity of balancing legacy business models with new entrepreneurial bets during transformation.",
  "elementsJson": [
    "bullet_list",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5ca1-7489-b634-df215e4f0bc1/36",
  "deckHref": "/decks/019dd923-5ca1-7489-b634-df215e4f0bc1",
  "deckJsonHref": "/decks/019dd923-5ca1-7489-b634-df215e4f0bc1.json",
  "deckAnchorHref": "/decks/019dd923-5ca1-7489-b634-df215e4f0bc1#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In a transformation, companies must put all options on the table, including rethinking the core business model and addressing a fundamental question: What do we do?",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-acbb-7389-93ba-859deafd6a56",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.11,
        "y": 0.09
      },
      "kind": "list",
      "text": "Expanding geographically; Launching digital initiatives; Revising the target operating model",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b1ed90e-1177-4a55-9ace-df9937fa1349",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.11,
        "y": 0.34
      },
      "kind": "list",
      "text": "What segments are we serving? What segments should we target?; What products and services do we offer? Are we focused on the right ones?; What is our revenue model? Is it aligned with our long-term strategy and growth goals?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77232e11-0caa-4db6-9c89-c37df412242f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.11,
        "y": 0.84
      },
      "kind": "paragraph",
      "text": "One common medium-term initiative is to explore options for top-line growth, which in turn requires a cohesive set of decisions about where to play and how to win. Deciding where to play means allocating bets",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1765a0af-522a-4097-9d03-9af5f297a420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.11,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "In a transformation, companies must put all options on the table, including rethinking the core business model and addressing a fundamental question: What do we do? To answer this question, companies must zero in on their value proposition and how they deliver on it. This means a clear-eyed analysis of several aspects of the business:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "555660e0-39e4-4386-b723-2a838d5fae39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.11,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Answering these questions often prompts a fundamental shift in strategy, a reevaluation of the value proposition, and a focus on new products and services. Companies can emerge from this process to pursue new business models, such as an innovative go-to-market approach or one that emphasizes digital technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5aaab947-a1e3-4801-b2f3-25c6f26bd7aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.11,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "Even as a company moves toward a new business model, however, it cannot simply ignore its legacy business model. Leaders will have to think critically about how to juxtapose legacy business models that are still making money with newer and entrepreneurial bets that are aligned with the future strategy of the company. The longer-term objective is an ability to adapt and make progress with a flexible plan that can be refined over time. (See “Why Transformation Needs a Second Chapter: Lean, but Not Yet Mean,” BCG Perspectives, October 2013.)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5c0ef9d-057e-4a43-8827-0f4ed2451b6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.11,
        "y": 0.81
      },
      "kind": "title",
      "text": "Exploring Options for Top-Line Growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c94b3060-afb5-44d0-98c2-e098a14b133b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.11,
        "y": 0.19
      },
      "kind": "title",
      "text": "Rethinking the Core Business Model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f1b6c5dd-acb2-4375-ab02-51973fa13474",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9707-7b0ad854cd91",
      "evidence": "Title 'Rethinking the Core Business Model' announces pivot.",
      "confidence": 75
    },
    {
      "name": "Core Message Extraction",
      "slug": "core-message-extraction",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1575-7358-9707-7ca4c4383c2c",
      "evidence": "Forces fundamental question: What do we do?",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 67,
      "from": 23,
      "beatId": "019dd95a-0702-74a3-87e2-a351b5a5af36",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Part I introduces holistic 3-pillar framework chapter by chapter.",
      "position": 3,
      "confidence": 85,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 67,
      "from": 9,
      "beatId": "019dd95a-0702-74a3-87e2-ad6495641025",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": "triple-take-the-facts-what",
      "evidence": "Context and 3-pillar framework definition.",
      "position": 1,
      "confidence": 65,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 48,
      "from": 35,
      "name": "Pivot",
      "slug": "17-pivot",
      "bestFor": "Project updates, board meetings, agile retrospectives",
      "matchId": "019dd95a-088c-724c-b30e-c94811737e90",
      "evidence": "Chapter rethinks model, repositions portfolio, retools GTM, revises operating model with insurer/health/bank cases.",
      "position": 5,
      "objective": "Reframe core: rethink business model, portfolio, GTM, target op model",
      "structure": "The Original Hypothesis -> The New Discovery -> The Strategic Shift",
      "confidence": 70,
      "description": "Validate a change in direction by showing it is a reaction to new intelligence, not failure"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}