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  "documentTitle": "Transformation Ebook",
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  "notes": "The slide uses a structured table to map strategic levers to operational actions and expected financial outcomes.",
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      "text": "EBITDA",
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      "text": "Source: BCG analysis. Note: COGS = cost of goods sold; EBITDA = earnings before interest, taxes, depreciation, and amortization; TSR = total shareholder return.",
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      "kind": "title",
      "text": "EXHIBIT 1 | Four Primary Levers Can Help Fund the Journey",
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      "evidence": "Levers split MECE-style: Revenue / Org Simplicity / Capital Efficiency / Cost Reduction.",
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      "evidence": "Title: 'Four Primary Levers Can Help Fund the Journey'.",
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      "beatName": "Solution & Approach",
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