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      "text": "In many cases, companies focus too much on the finish line and not enough on capabilities, the “muscles” they must build and strengthen in order to sustainably transform.",
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      "text": "Trying to Compel Employees to Change Their Behaviors. Leaders frequently seek to motivate people through carrots and sticks—mostly sticks. They would do better by changing the organizational context in which people work, such as restructuring incentives or giving employees greater responsibility; doing so can spur them to improve performance in a sustainable manner.",
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      "text": "Leading Transformation. Many things are important to the success of a transformation, but nothing is more important than leadership. The role that leaders play evolves throughout the transformation, from defining the ambition and energizing the organization to preparing and launching the transformation, executing it, and sustain-",
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      "text": "Failing to Build the Capabilities Required. In many cases, companies focus too much on the finish line and not enough on capabilities, the “muscles” they must build and strengthen in order to sustainably transform. By “capability,” we mean an ingrained ability to do something well in a way that improves business performance.",
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      "text": "Falling Prey to a Business-as-Usual Mindset. Management may struggle to shed core assumptions and practices that have become self-limited or irrelevant.",
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      "text": "Given these challenges, how can a company approach transformation to avoid the traps and improve the odds of success? Doing so requires paying attention to three key success factors, each of which is discussed in detail in subsequent chapters of the book:",
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      "text": "Finally, whether the objective of the transformation is rapid improvement to the bottom line or more fundamental changes to business and operating models, company leaders need to ingrain the new ways of thinking and working within the organization. Common pitfalls in the third component of the transformation—organizing for sustained performance—include:",
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      "text": "continue to launch multiple rounds of cost-cutting and efficiency-improvement measures, devoting too many resources to eking out diminishing returns and neglecting to invest in the future.",
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      "text": "INTRODUCTION 13",
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